Otto Loyalty

Vouchers that come
back as bookings.

Wallet-pass vouchers in Apple & Google Wallet. Send by SMS, WhatsApp or email. Redeem at the bay. Tied to journeys so the right offer fires at the right moment — and the next visit gets booked, not forgotten.

What's in Loyalty

The wallet, the campaigns,
and the layer that ties it all back.

Built specifically for service workshops — not a generic punch-card app. Every voucher knows the customer's car, their last visit, what's coming up.

Wallet pass

Apple & Google Wallet, native.

One tap and the voucher's in the customer's wallet — alongside their boarding passes and coffee cards. No app to install. Updates live when you change the offer.

9:41 · Wallet
WIMBLEDON MOTORS
£25 off · service
PRET
Free coffee · 6/10
VUE CINEMA
Member · gold
AUDI APPROVED
Service plan · live
Voucher campaigns

Send to a segment. Track who comes back.

"All customers due an MOT in June, send 15% off and remind them once." Otto fires the campaign on WhatsApp first, voice on no-reply, and tracks redemption back to a real booking.

15% OFF
SERVICE
MD
AA
LP
KA
JD
Redeem at the bay

Cashier scans. Voucher closes. DMS updates.

Front-of-house scans the wallet barcode at check-in. Discount applies to the work order automatically. Voucher's marked redeemed, the chase journey closes, the customer is tagged "returned".

VoucherVCH-K7QP
CustomerM. Doyle
VehicleVW Golf
Discount£25.00
Service · 6 Jun 10:30
REDEEMED
Auto-trigger from journeys

The right offer at the right moment.

Drop a "Send voucher" node into any Outreach journey. Customer no-show? Send a 10% rebook voucher. First-time service done? Send a £25 off next service. The journey runs itself.

Trigger · Service done
📱 WhatsApp · "Thanks for visiting"
Wait · 7 days
🎁 Send voucher · £25 off
Inside the engine

How Otto knows who deserves
the voucher — and which one.

Otto reads every line of spend, every visit, every time you opened a message. It builds a value profile of every customer, picks the right offer, the right channel, the right moment. Discounts that earn back instead of leaking.

Live data stream AI reasoning Voucher fired
What dealers see

Vouchers that actually come back.
Not vouchers stuck in spam.

62%
Wallet add rate on WhatsApp-delivered vouchers — vs ~12% click-through on email links.
+34%
Repeat-visit rate for customers who got a follow-up voucher within 7 days of their last visit.
£0
Cost of unredeemed vouchers. No physical print, no PDF storage. Otto only owes what's actually used.

Turn one-time customers into returning ones.

Twenty minutes. We'll build a real voucher campaign on your customer base, fire it on WhatsApp, and track the first redemption live.

Book a demo