Otto Loyalty

The wallet-pass layer
for the service drive.

Issue vouchers, memberships and maintenance status cards — straight into Apple & Google Wallet. Update them live as the customer’s situation changes. Trigger push notifications when they’re near the workshop or the MOT clock starts ticking. Track redemption back to revenue in your DMS.

What Otto Loyalty does

Five jobs. One pass.
Working in your customer’s wallet.

01
Issue

Generate Apple & Google Wallet passes for vouchers, memberships and maintenance status cards — each tied to the customer’s record in your DMS.

02
Deliver

WhatsApp, SMS, email, QR code, web link, or inline during an Otto Reception call — the pass is in the wallet in seconds.

03
Update

Balances, expiry dates, membership inclusions and offer terms update live after the pass is in the wallet. The card is never stale.

04
Trigger

Push when the customer is near the workshop, when MOT is 30 days out, when service-due lands, or when an OEM recall hits the VIN.

05
Track

Every redemption tied to a real RO in your DMS. See revenue per pass type, per campaign, per customer.

Pass types

Three pass types, one wallet engine.

Otto Loyalty isn’t just a voucher tool. It’s the wallet-pass layer for the service drive — the offer, the membership, the live maintenance status of the car. All built from the same DMS record.

🎁

Service voucher

£X off the next service. Winback, no-show recovery, post-service thank-you. Auto-expires, auto-tracks redemption back to revenue in your DMS.

Live today

Membership card

One membership tier, configurable inclusions. Pick what’s in: priority slots, free MOT, % off tyres, courtesy car, free wash. The pass shows what the customer gets.

On the roadmap
🛠

Maintenance status card

Lives in the wallet permanently. Shows MOT countdown, predicted next service date, mileage and recall status — all from the DMS, all updating live.

On the roadmap
Delivery

Everywhere your customer already is.

One pass, six ways into the wallet. No app to install, no portal to log into, no friction.

💬
WhatsAppOne tap from the chat thread
📱
SMSUniversal — every phone, no install
✉️
EmailAdd-to-wallet button, native
🔗
QR codePrinted at reception, scanned at handover
🌐
Web linkEmbed in any page or post
📞
Otto ReceptionIssued live mid-call — lands before hangup
Trigger moments

The right pass, the right second.

Passes aren’t static. They wake up at exactly the moment the customer needs them.

📍 GEOFENCE

Customer drives within 1 km of the workshop.

The MOT pass nudges: “Hi Martin — passing the workshop? MOT is due in 12 days. Reply YES to grab Saturday at 10:30.”

Apple PassKit relevance · Google location signals
⏰ TIME

14 days before MOT expiry.

The pass flips to red, the balance shows urgency, and a push goes out: “MOT expires soon. Tap to book.” Repeats at 7 and 1 day if unbooked.

Tied to DMS · DVLA feed
🛠 SERVICE-DUE

Predicted service is six weeks out.

The maintenance status card surfaces the upcoming service date. Push fires: “Hi Martin — your VW Golf is due a service around 28 Aug. Tap to grab a slot.”

DMS service intervals · mileage prediction
🔔 EVENT

OEM publishes a recall on the customer’s VIN.

Otto pushes a free-recall-check pass to the wallet with a pre-booked slot. The customer doesn’t have to do anything — they just tap.

Manufacturer feeds · DVLA · OEM APIs
In the workshop

Built for service ops — not generic punch cards.

Every pass knows the customer’s car, their last visit, and what’s coming up. The chase, the redemption and the next booking all sit in one journey.

Wallet pass

Apple & Google Wallet, native.

One tap and the voucher's in the customer's wallet — alongside their boarding passes and coffee cards. No app to install. Updates live when you change the offer.

9:41 · Wallet
WIMBLEDON MOTORS
£25 off · service
PRET
Free coffee · 6/10
VUE CINEMA
Member · gold
AUDI APPROVED
Service plan · live
Voucher campaigns

Send to a segment. Track who comes back.

"All customers due an MOT in June, send 15% off and remind them once." Otto fires the campaign on WhatsApp first, voice on no-reply, and tracks redemption back to a real booking.

15% OFF
SERVICE
MD
AA
LP
KA
JD
Redeem at the bay

Cashier scans. Voucher closes. DMS updates.

Front-of-house scans the wallet barcode at check-in. Discount applies to the work order automatically. Voucher's marked redeemed, the chase journey closes, the customer is tagged "returned".

VoucherVCH-K7QP
CustomerM. Doyle
VehicleVW Golf
Discount£25.00
Service · 6 Jun 10:30
REDEEMED
Auto-trigger from journeys

The right offer at the right moment.

Drop a "Send voucher" node into any Outreach journey. Customer no-show? Send a 10% rebook voucher. First-time service done? Send a £25 off next service. The journey runs itself.

Trigger · Service done
📱 WhatsApp · "Thanks for visiting"
Wait · 7 days
🎁 Send voucher · £25 off
Inside the engine

How Otto knows who deserves
the voucher — and which one.

Otto reads every line of spend, every visit, every time you opened a message. It builds a value profile of every customer, picks the right offer, the right channel, the right moment. Discounts that earn back instead of leaking.

Live data stream AI reasoning Voucher fired
Live updates

A pass that’s never out of date.

Once the pass is in the wallet, Otto keeps writing to it. Voucher balance ticks down with every redemption. MOT countdown updates daily. Membership inclusions update when the dealer changes the offer. Push fires when the terms change.

  • Balance updates — every redemption posted in the DMS reflects on the pass within 60 seconds.
  • Expiry countdown — the pass shows days remaining, not a static date.
  • Membership inclusions — the perks list updates the moment the dealer adds, removes or tweaks an inclusion.
  • Maintenance status — MOT, predicted service, mileage and recalls update straight from the DMS and DVLA.
  • Pass-aware Reception — when a wallet-pass holder calls, Otto sees the membership and maintenance status in real time and adjusts the offer.
WIMBLEDON MOTORS · MEMBERSHIP
MEMBER
Priority Sat slots Free MOT every 5th 20% off tyres Free wash with service Courtesy car included
Inclusions5 perks · updated 2 min ago
⟳ Inclusions updated just now
Numbers that move the diary

Wallet passes outperform every other channel.

24%
Wallet-pass redemption rate — vs. ~4% for paper or email vouchers. Otto Loyalty turns offers into revenue, not into spam.
3 sec
SMS to wallet delivery. Customer taps the link, the pass is in their wallet. No app install, no account creation, no friction.
11 mo
Average pass lifetime in the customer’s wallet — sitting next to their boarding pass and coffee card. Eleven months of brand presence per pass.
+£420
Average service revenue per redemption. A £50 voucher on a £470 RO. The pass pays for itself eight times over.

Turn one-time customers into returning ones.

Twenty minutes. We'll build a real voucher campaign on your customer base, fire it on WhatsApp, and track the first redemption live.

Book a demo